UniBet was founded in 1997, thus having exactly two decades worth of experience in online sports betting. Today, UniBet has established itself as the biggest bookmaker in Sweden and as one of the largest bookies in the world.
UniBet is a subsidiary of Nordic OMX, which is a Scandinavian financial services company. Unibet Group plc. has recently changed its name to Kindred Group and has their shares publicly traded on the Nasdaq Stockholm.
Kindred Group has made a number of purchases in the recent years, the biggest being Bingo.com for $8 million in December 2014.
UniBet has recently moved their headquarters to move Malta in order to take advantage of their favourable gambling tax laws.
UniBet Review: The Best Interface In Sports Betting
- Name: UniBet Sports
- Website: www.unibet.com/
- Sign-up Bonus: £30 free bet
- Minimum Deposit: £10
- Rating: 3.5/5
The current CEO is Henrik Tjarnstrom and under his management, Kindred Group has produced annual revenue of roughly £354.1 million.
There are currently 15.8 million customers over 100 countries registered with UniBet. UniBet currently offer an extensive range of products, including sports betting, casino, poker and bingo.
A nice feature of UniBet’s website is that it is offered in over 20 different languages.
Unibet have won the prestigious award of best European bookmaker of the year twice.
UniBet’s Sports Betting Markets
Unibet offers highly competitive odds and has been the backbone to their rise to the top of the European betting scene. Their odds compete strongly with the biggest players on the market, offering punters great value in the long term.
Unibet complement their high value odds with their huge range in sports betting markets. Currently, UniBet have roughly 40 sports on offer. These are:
Football, Tennis, Basketball, Ice Hockey, American Football, Australian rules, BaseBall, Boxing, Cricket, Curling, Cycling, Darts, E-Sports, Floorball, Golf, Greyhounds and many more.
The full list can be found on UniBet’s website.
UniBet’s Customer Service
The customer support offered at UniBet is the black mark on the service when compared to the standard of the rest of its products.
Users often complain about the lack of care they are dealt with by customer support.
Emails take a while to be responded to, sometimes more than 24 hours. The phone lines are not available 24/7 but seems to be their best service. Which is far from ideal as today nobody calls.
There is also no support through social media, which has exploded in popularity with other bookmakers.
A positive about their customer care is that it is offered in multiple languages, these are English, Swedish, Norwegian, Danish, Belgium, Finnish and Romanian.
UniBet’s Mobile App
It is difficult to find a better website and mobile app than what UniBet currently offer.
The design of both of its platforms are simplistic, slick and smooth. It makes navigation a joy for its users.
Everything is set out to be as visible as possible, making it easy for users to spot out the markets and offers they are interested in.
Overall, both have my strongest praise as brilliantly designed platforms.
UniBet has one of the best in-play products on the market, building a great reputation for themselves on the way.
Once you press on the live betting tab of their website, you are taken to a page of events going on in that moment which is presented to perfection.
UniBet have done a fantastic job in designing the graphics for the in-play product. From there cool match representation to see how the match is going to their live commentary.
Although they offer expansive options, it’s is kept simple and useable by just about anyone. This product is a masterpiece.
UniBet’s Payment Methods
UniBet have all the withdrawal and deposit methods that you would expect from a top bookmakers, with all methods being secure and safe options.
The deposit methods are via Bank Transfer, Neteller, Skrill, Visa Electron, Paysafecard and Ukash.
The withdrawal methods include Bank Transfer, Neteller, Skrill, Credit Card and Debit Card.
Currencies currently offered by UniBet are:
US Dollar, Euro, Pound Sterling, Norwegian Krone, Danish Krona, Swedish Krona, Swiss Franc, Polish Zloty, Romanian Leu, Hungarian Forint, Czech Koruna, Croatian Kuna, Canadian Dollar, Bulgarian Lev and Brazil Real.
UniBet’s Sign-Up Bonus
Unibet have a good sign-up bonus which is a great way for rookie bettors to get started. The free bet is £30 and is totally risk free which is an unique offer.
The are 2 steps required which are very simple:
- Go on UniBet’s website and register an account.
- Deposit a minimum of £10.
After following the above steps, you will receive £30 free bet into you UniBet account.
With regards to other promotions beyond your sign-up, UniBet do not offer many promotions. It is worth noting that there are different UniBet websites depending on your location, so promotions may vary slightly.
Who Is UniBet Good For?
UniBet is good for users who bet on sports online purely for the thrill. It is an enjoyable platform to use, both the website and the mobile app, and offers high value odds and a very attractive sign up bonus for first time bettors to get betting experience.
The reason I would not recommend it to punters who wish to take their gambling is the lack of customer support. In the case of disputes, it would be very frustrating for users to reach solutions do to their lack of support.
Alpha Sports Betting Rating: 3.5/5.0
After considering all of the above, the Alpha Sports Betting team have decided to give UniBet a rating of 3.5/5.0
I am a big fan of their high value odds and sign-up bonus which provides customers the opportunity the maximise their returns.
Also, their user-friendly interface of their platforms make their service understandable by anyone.
Despite all of this, their lack of focus on their customer support is a major put off in a service where users are frequently depositing their personal earnings. I think it’s borderline insulting to its users.