Unibet becomes an Exclusive Partner of World Chess

August 22, 2018 3 min to read

Unibet receives exclusive betting rights for this year’s World Chess Championship Match that will be held in London. Unibet, clearly belonging to the top Norwegian betting websites, is a part of the Kindred Group, an online gambling operator, along with other brands like 32Red and Stan James.

This will be the second time Unibet gets exclusive betting rights for a chess event. The last time was in 2015 at the World Rapid and Blitz Chess Championship. The CEO of World Chess, Ilya Merenzon broke the news to the public saying:

“World Chess is proud to announce this exclusive partnership with Unibet. We’re enabling fans to be even closer to the action in this tantalising match. The tournament is the highlight of the chess calendar and millions of people around the world will follow every move.”

On their part, representatives from Unibet expressed their enthusiasm about the deal and outlined the appeal of a partnership with such a large-scale event.

Richard Østrøm, who is the country manager for Unibet Norway commented:

“As the leading online bookmaker in Europe, we want to be a part of and contribute to big sporting events, and we are very happy to be the preferred betting partner for World Chess both before and during the World Championship. We believe that this year’s World Championship showdown between Magnus Carlsen and Fabiano Caruana in London will establish chess as a permanent fixture in betting.”

Magnus Carlsen

The face-off between Magnus Carlsen and Fabiano Caruana

The FIDE World Chess Championship Match 2018 will be held in London from November 9th to 28th. The match is bound to draw a large audience as two of the biggest names in chess will be playing each other.

Magnus Carlsen is a Norwegian chess grandmaster and a three-time champion. He is credited for single-handedly increasing the interest in Chess tournaments in the recent period.

“Since Magnus Carlsen became World Champion, after defeating Viswanathan  Anand in 2013, we have seen a large and growing interest in betting, both pre-match and live, on big chess tournaments,” – Mr Østrøm commented.

Magnus Carlsen’s opponent will be an Italian-American chess grandmaster, Fabiano Caruana. He is a chess prodigy who became a chess grandmaster at the age of 14. At that time he was the youngest grandmaster in the history of Italy as well as the United States.


With players that have this large a following the match will indubitably generate a lot of interest, which is something Unipay is counting on as well.

The company will receive rights to betting as well as advertising, brand logo and even on the backdrops of players’ interviews. There are other projects that the company is working on as well, including exclusive promotions for fans.

The last tournament, which was held in 2016, received about 6 million viewers across the world. This year, the number could be even higher as for the first time since 1996, an American will be taking a part in the match.



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Remi is a full-time barber but when he clocks out his other passion is Formula 1 racing, which he enjoys seasonally along with other high adrenaline sports.


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