888Sport Review: The “European Sports” Bookmaker

May 10, 2017 5 min to read

Hey Alpha-Bettor! Welcome to our 888Sport Review.

888Sport was an offshoot from the holdings company 888 Holdings, launching the online sports bookmaker in March 2008. The bookmaker also offers casino, poker and bingo outside their sportsbook.

Sponsorships played a vital role in the growth of the online bookmaker, with their first sponsorship deal happening in 2010 which was a sponsored stand at Fontwell Park Racecourse.

A successful string sponsorships was getting certain individuals associated with the brand such as Spain international Santiago Canizares who was signed as brand ambassador in 2010, signing Ian Wright as a pundit during the Euros 2012 and Channel 4 Racing presenter Emma Spencer in 2014 as an expert on horse racing.

888Sport showed the betting industry how social media is done when they received extensive media coverage on how they promoted George Groves and Carl Froch fight in 2014 through Twitter.

Their success down to their humorous tweets, which led them to make twice as much impressions as their competitors.

Although 888Sport are an international betting website and mobile app, the online bookmaker also offers localised apps and websites in Spain, Denmark and Italy.

The CEO described the organisation as a ‘mobile first company’ with almost a third of their annual revenue coming from mobile phones.

888Sport Review

  • Name: 888Sport
  • Website:
  • Sign-up Bonus: Triple Your Winnings On Your First Bet
  • Minimum Deposit: £5
  • Rating: 3.0/5.0

888sport review website

888Sport is a international online bookmaker, with their headquarters based in Gibraltar. It was founded in March 2008 and is a subsidiary of 888 Holdings plc.  The company is primarily focused on online sports betting, with emphasis on the European markets.

The online bookmaker offers betting markets in horse racing, football, basketball, tennis, golf, rugby and more. They also offer novelty bets and other entertainment sites which are part of the 888Brand.

888Sport has also built a great reputation for its reliability with payments of winnings and have a spotless record in this area, which is great news to all potential punters.

888Sport’s Betting Markets

888Sport has one of the most extensive range of sports betting markets, competing toe to toe with the major bookmakers in the industry. This ensures that the online bookmaker has something of the interest of everybody.

The sports that tend to have the most extensive coverage are horse racing, soccer, cricket, F1, rugby, tennis and golf.  These sports are covered in great depth in terms of markets being offered.

In terms of odds on offer, 888Sport are pretty average in this respect. Some of their markets may be above average but you will find roughly the same amount that are below average.

Customer Service

In terms of mediums that 888Sport have to offer their customer support, they are very limited in this respect. They currently only offer they only offer a FAQ, email support and telephone line service.

Also, their customer support is not a 24/7 service which has become a fundamental part of the industry.

When contact, their staff are very polite and knowledgable. They went the distance to make sure my queries were answered and that if I needed anything else, they will respond as soon as possible

The 888Sport Mobile App & Website

They have made several changes to both of their platforms over the years. It used to be very much like a standard sportsbook but today, it has improved drastically in its aesthetics and its overall clarity.

Personally feel they have made the appearance a bit too dramatic and could be more straightforward.

The mobile app is roughly the same as the website, in my opinion it is slightly better than their website as I find it easier to navigate through.

888Sports App

Payment & Withdrawal Methods

In terms of of options of how you wish to conduct your transactions, 888Sport have one of the widest variety of options I have come across in our reviews so far.

The potential methods are as follows:

Deposit Methods:

Visa, Mastercard, Diners Club, Ecocard, Entropay, Astropay, Qiwi Visa, Maestro, neteller, PayPal, Qiwi E-wallets, Skrill, WebMoney, Yandex Money, iCheque, postepay, Paypal, Paysafecard, Bank Transfer, Wire Transfer.

Withdrawal Methods:

Visa, Mastercard, Diners Club, Ecocard, Entropay, Astropay, Qiwi Visa, Maestro, neteller, PayPal, Qiwi E-wallets, Skrill, WebMoney, Yandex Money, iCheque, postepay, Paypal, Paysafecard, Bank Transfer, Wire Transfer.

In-Play Betting

The 888Sport has a very different set up when compared to most online bookmakers, with the live betting sections pretty much identical to the pre-match betting sections. There is a lack of dynamism

The layout is very clear throughout this section, with clear representation of odds and markets throughout.

Their in-play betting product has been praised for the extensive markets on offer on most events, with popular football matches having over 100 different markets to bet on.

188Sport’s Sign-up Bonus

188Sport have a competitive sign-up bonus, which results in punters getting their first bet winnings trebled. Once you have registered as an account with the website, you are applicable for this offer.

The only requirement for this bet is that you must place a minimum of £5 bet for your winnings to be trebled. There is then a maximum of £10 that you may place.

If you have won your bet, the winnings will be available in your account for you to withdraw into your personal bank account.

Who Is 888Sport Good For?

888Sport is ideal for anybody looking to focus their betting activity on European markets and mainstream sports such as football, tennis and golf.

The extensive market ranges and in depth coverage of both pre-match and in-play betting makes it a must-try for anyone who bets on european sports.

Alpha Sports Betting Rating & Final Comments

With everything considered, #TeamAlpha have decided to give 888Sport a rating of 3.0/5.0

Although they offer great value in their range of markets in both pre-match and in-play, and also offer a great choice of options with regards to their payment/withdrawal processes.

Their lack of focus on customer care, average odds and no live streaming services leaves a lot to be desired.

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