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BoyleSports Review: Ireland’s No.1 Bookmaker

April 21, 2017 5 min to read

John Boyle founded BoyleSports in 1982, when he established his first betting retail booth in Northern Ireland, Market Hill in Newry.

From a single betting booth, John Boyle grew BoyleSports into the biggest bookmaker in all of Ireland.

Within two decades, the bookmaker had 77 betting booths all over Ireland. BoyleSports became the powerhouse of sports betting in Ireland, becoming synonymous with sport with the locals.

By 2006, BoyleSports had hit 100 stores. Today, the bookmaker employs almost 2000 people and has over 200 stores spread around Ireland.

2011 marked a year of significant progress when BoyleSports bought several betting stores from other competitors.

This including 17 betting booths from Celtic Bookmakers and 15 William Hill Booths. These acquisitions cemented their place as the leaders in the Irish sports betting market.

Today, BoyleSports have expanded their horizons with the products they offer.

Their current product range is Sports Betting, Virtual Betting. Poker, Casino, Games, Lotto and Bingo.

An Overview Of Our BoyleSports Review

  • Name: BoyleSports
  • Website: www.boylesports.com
  • Bonus: $20 bonus on first $10 bet
  • Minimum Deposit: $10
  • Rating: 4/5

Boyle Sports betting logo

Today, BoyleSports is largest independent bookmaker in Ireland with their headquarters based in Dundalk, Ireland.

Throughout the country, they have exactly 208 retail betting booths throughout the country.

They also have an online based service that operates as a telephone bookmaker called ‘Fon-A-Bet’. This is done through their website or via their mobile betting app.

A major factor in BoyleSports success has been their involvement in sport sponsorship deals. This allowed the bookmaker to raise brand awareness and grow as an organisation

The three major areas BoyleSports focused their sponsorships are horse racing, Barclays Premier League and Irish football.

BoyleSports had several deals in horseracing, the main ones being with Leopardstown race course in 2011, headline sponsor of the Irish Grand National in 2014 and headline sponsor of the Irish Greyhound Derby.

In the Barclays Premier League, BoyleSports sponsored Sunderland in a four year contract in 2007 and were gaming partners for Aston Villa in 2009.

The final major area was with the local football association of Ireland in a 5 year deal in 2008-2013.

BoyleSports Betting Markets

In terms of betting markets, BoyleSports offer an extensive range of sports markets that you would expect from bookmaker giants like Bet365, William Hill and so on.

Their odds are also very competitive, again comfortably competition with the major sports betting bookmakers.

The sports that BoyleSports have particularly good offers are horse racing, tennis and football.

The total list sports that the bookmakers are:

American Football, Aussie Rules, Badminton, Baseball, Basketball, Bowls, Boxing, Cricket, Cycling, Daily Specials, Darts, Football, Futsal, Hurling, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Motorsport, Politics, Rugby League, Rugby Union, Snooker, Speedway, Table Tennis, Tennis, UFC, Volleyball and Winter Sports.

Customer Service

Overall, the bookmaker offers a reliable and trustworthy customer care service. Their staff are well trained, responsive and polite.

Firstly, they offer an extensive FAQs that answers most queries before needing to contact their customer support staff.

Customers may send their queries through a live chat, phone and email service. They do not offer support through social media.

BoyleSport staff have built a reputation of going the extra mile when solving customer queries, which is comforting from a punter’s perspective.

BoyleSports Mobile App & Website

BoyleSports Mobile App & Website

BoyleSport, compared to bookmakers of its size, BoyleSport have an excellent mobile app, which is available on Google Play and the App Store.

The app is very user-friendly and easy to navigate through, they have accurately recreated their website experience through a mobile app.

They even offer their live-streaming service on mobile, which is something that tends to be only offered by major bookmakers.

Their website is slick and smooth since their recent revamp of their website. Besides being great aesthetically, the functionality has greatly improved also.

The website is highly responsive, which makes their in-play betting a joy to use.

In-Play Betting

Their in-play betting product is a bit of a let down, with BoyleSport simply offering just the total score as a match statistic.

When you have the access to products such as Bet365, BoyleSport do not have much leverage with potential customers in terms of their in-play.

The functionality of their website works very well but still, the overall product does not match up to its competitors.

BoyleSports Payment System

#BetonBoyle

The bookmaker have a standard list of options when it comes to its payment and withdrawal methods they offer.

The methods they offer for both withdrawals and purchases: Credit card, Debit card, Paypal, Mastercard, Skrill, Neteller and Paysafecard.

Bank transfers tend to take between 3-5 working days.

BoyleSports Sign-Up Bonus

BoyleSports have a highly competitive sign-up bonus. The sign-up bonus they offer is you receive $20 free bet when placing your first $10 bet.

To receive this bet, follow these simple steps:

Who Is BoyleSports Good For?

BoyleSports is good for sports fan who focus their stakes on Tennis, Horse racing and Football due to their extensive options available on these markets.

Unfortunately, BoyleSports will not suit punters who like to play in-play markets due to their lack coverage.

Alpha Sports Betting Rating & Comments

Overall, we at the Alpha Sports Betting team have decided to give BoyleSports an accomplished 4/5 rating.

BoyleSports competes with the likes of Bet365, WilliamHill and SkyBet. The only sector which holds the bookmaker back in terms of it being considered a market leader is its in-play product.

Its lack of coverage makes it an unviable option for punters who wish to focus their betting activity on live matches.

Thanks for reading our review on BoyleSports. For more Alpha Sports Betting reviews, feel free to scroll through our past reviews found on the reviews tab at the top of the page.

BoyleSports Review Final Rating
  • Sign-up Bonuses Offered
  • Betting Markets Available
  • Customer Service
  • Mobile App
  • Withdrawal/Payment System
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Adam

Adam is long time Manchester United fan but admits that he has a few international favourite teams which he looks forward to watching and betting on for international events like the World Cup

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