LeoVegas is a swedish gaming company founded by a two men named Gustaf Hagman and Robin Ramm-Ericson in 2011, with the purpose to create a mobile-focused gaming experience and the aim of becoming number one in the mobile casino market.
In this LeoVegas Sports review we have for you today, we look at how the focus on their mobile platform has been a key factor in their experience of rapid growth, not surprisingly mainly in the mobile betting market.
Gustaf Hagman once said in an interview that their company was born out of a smartphone.
After 5 years of operations the company went public in 2016, with organisations like Carnegie Investment Bank, SEB and Avanza Bank AB as financial and legal advisors backing them.
The IPO was launched just after LeoVegas had announced the news that it achieved an increase of 124% in annual revenue, resulting in an overall profit of €83 million.
The main factor behind this substantial increase in profit was that their depositing customers had more than doubled, from 100,745 to 202,498.
In May 2016, LeoVegas launched its online sports betting product. This was done one month prior to the the EURO 2016, as strategic move to come out flying with their new and exciting product.
LeoVegas stated that their fast loading speed and mobile-first approach are the two main drivers in their quest of sports betting success.
Let's dig even deeper into LeoVegas Sports:
Our LeoVegas Sports Book Review
- Name: LeoVegas
- Website: www.leovegas.com/SportsBook
- Bonus: Two 100% Price Boosts
- Minimum Deposit: £10
- Rating: 4.0/5.0
Today, LeoVegas is a Swedish mobile betting company who offers both an online casino and a sports betting services such as Slots, Jackpots, Poker and (the focus of this review); their LeoVegas Sportsbook.
The mobile betting company’s headquarters are in Stockholm, Sweden. However, the parent company LeoVegas Gaming LTD. is based in Malta.
They are also licensed under the Maltese Lottery and Gaming Authority.
LeoVegas’s largest audiences are the Nordic countries such as Sweden, Norway and Finland and the United Kingdom. They also have a presence in other european countries and in other parts of the world as well.
The LeoVegas sportsbook has Kambi Group to handle their platform’s front end user interface, odds compilation and customer intelligence. Kambi is a B2B provider of sports betting services.
The mobile betting company has a particular focus on confidentiality of customer data. To back this claim, LeoVegas uses SSL encryption technology. This ensures that all personal and financial data of customers are properly protected.
LeoVegas’s Sports Betting Markets
LeoVegas have an extensive sports betting markets, with over 36 sports to choose from, this means LeoVegas has something of interest for everyone.
The list of sports includes choices such as the ‘sports’ of politics and WWE. They are well covered by multiple betting options too.
The overall market depth offered per sport is also very extensive. For example, per English Premier League game over 200 different markets are offered. This ensures that you will find what you are looking for.
The total list of sports offered is as follows:
American Football, Australian Rules, Badminton, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Darts, E-Sports, Floorball, Football, Futsal, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Leo Roar, Motorsports, Netball, Pesapallo, Politics, Rugby League, Rugby Union, Snooker, Squash, Surfing, Tennis, Trotting, TV & Novelty, UFC, Volleyball, Winter Olympic Games, Winter Sports, WWE and Yachting.
The main three sports that receive the most coverage on LeoVegas are football, tennis and golf.
With regards to the quality of odds offered, LeoVegas offer one of the most competitive odds on the market.
Working with Kambi allows them to charge higher odds due to the fact they can focus purely on value delivery as Kambi enhances the overall user experience.
Although, a negative that working with Kambi brings is a lack of uniqueness as they also power Unibet and 888Sport.
LeoVegas’s Customer Service
Customer support is factor I always take into deep consideration when reviewing a sports betting website, and I am glad to say LeoVegas prioritise their support greatly.
Customer service is offered 24/7 and distributed via phone, email and live chat. The support staff have built a positive reputation for being polite and helpful towards their customers.
Their support is offered in multiple languages which are; English, Swedish, Finnish, Norwegian, German and Dutch.
The LeoVegas Mobile App
As the CEO of LeoVegas has stated from the start, mobile user experience is the number one priority. They believe they are the first betting company to position themselves as purely a mobile betting company.
With this being said, it will come to no surprise to anyone that LeoVegas have one of the best mobile products in the industry. Also their website is so mobile-friendly, it is just as enjoyable to use.
All features are covered on all their platforms, including their in-play betting and live streaming.
The mobile app is available on the Apple Store & Google Play.
In-Play betting compliments the concept of being an on-the-go mobile betting company so it is no surprise that LeoVegas have an excellent In-Play product.
Their platforms are absolutely tailor-made to suit In-Play betting so anybody looking to place live bets on this service will not face any problems.
LeoVegas offer extensive live betting markets, having something to offer for everyone looking to live bet.
Payment Systems At LeoVegas
LeoVegas have a very straightforward depositing and withdrawing system. Easy enough for all users to make use of, hassle free.
LeoVegas accepts all the traditional methods like Visa and Mastercard. They also accept non-traditional e-wallets too.
They are no hidden fees or charges when transacting amounts with LeoVegas.
The currencies LeoVegas currently accept are Euro, Great British Pound, Swedish Krona, New Zealand Dollar, Canadian Dollar, Swiss Franc, Czech Koruna, Norwegian Krone, Danish Krone and Australian Dollar.
Sign-Up Bonuses Offered
When signing up with LeoVegas, all new customers who register an account will receive a generous welcome bonus to encourage a quick start to their betting activity.
Up to £100 Extra Winnings on your First Deposit – 18+ New customers only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify.
T&Cs apply www.begambleaware.org
Who Is LeoVegas Good For?
LeoVegas would be ideal for users who focus their stakes on in-play betting with a tendency to bet through a mobile app.
We have already discussed LeoVegas’s focus on both of these features and the high standard they are carried out at.
Alpha Sports Betting Rating: 4.0/5.0
After reviewing all the fundamental factors that make an online bookmaker, we have decided to give LeoVegas a rating of 4.0/5.0
Although LeoVegas is primarily a casino site, in the last couple of years they have really established themselves as an excellent sportsbook option. Its combination of high speed processing, mobile focused platform and competitive odds has built a great reputation in a short span of time.
Being a mobile bettor myself, I would strongly recommend LeoVegas to any of my fellow punters.
- Sign-up Bonuses Offered
- Betting Markets Available
- Customer Service
- Mobile App
- Withdrawal/Payment System