Our SportingBet Review: The Average Online Bookmaker

April 8, 2017 5 min to read

SportingBet was founded in 1997 by a man named Mark Blandford.

Since then, SportingBet have grown at an exponential rate with the betting firm acquiring many minor bookmakers on the way, notably in 2002 and Paradise Poker in 2004.

In 2006, SportingBet announced it will stop taking deposits from US customers and eventually in the same year sold all its US operations to a group of private investors for $1 as it had an estimate of $13.2 million in debts.

In 2007, the bookmaker announced it was getting rid of the Paradise Poker software and moved all its operations onto its own software. Despite this, it kept the Paradise Poker brand to avoid confusion.

Finally in 2012, SportingBet’s management announced that it has agreed a takeover deal with betting giant WilliamHill and a holdings company called GVC Holdings for a deal believed to be worth £530 million.

SportingBet Review: Nothing More Than An Average Online Bookmaker

  • Name: SportingBet
  • Website:
  • Bonus: Up to £50 in free bets
  • Minimum Deposit: £10
  • Rating: 3.0/5.0

sportingbet review

Today, Sportingbet operates a sportsbook, virtual games, casino and poker. The bookie has over 2.5 million registered users, based in over 200 countries.

Roughly 700,000 of the registered users are active and over one million bets are placed every single day.

SportingBet’s headquarters are based in Guernsey, and other offices and centres situated in the Republic of Ireland, Costa Rica and Australia. Sportingbet was being traded on the London Stock Exchange until they were bought by CVC holdings.

Sportingbet have had sponsorship deals with football clubs. Most notably Wolverhampton Wanders in seasons 2009-2014, Slavia Sofia in seasons 2009-2012 and Steaua Bucuresti in seasons 2009-2011.

SportingBet’s Sports Betting Markets

Sportingbet have a very strong range of betting markets, showcasing their intent for a global audience. With regards to football, they have every league I could think of.

With over 20 sports being offered everyday, there is a betting opportunity for everyone. Sportingbet also have particularly good coverage in basketball and volleyball.

Other sports they offer are Horse racing, Tennis, BasketBall, Cricket, Darts, Golf, Rugby Union Snooker, American Football, MMA, Table Tennis, Baseball, Motor Sports, Boxing, Handball, Ice Hockey and more.

With regards to the odds they offer, they do not offer anything above average. They hardly ever offer top value, normally what they offer would the going rate for that type of bet.

Throughout the website, they do not seem to aim to offer anything that is beyond what the normal bookmaker would offer.

SportingBet’s Customer Care

Personally have mixed feelings over SportingBet’s customer care. They do not offer 24/7 support which always bugs me as a user. Also, they do not offer any customer support via social media such as Twitter.

They may be reached from 10am till 20:30pm which is hardly working around the clock either.

The mediums of customer support that they offer are telephone, live chat and email. A positive about these channels is the quality of service you receive, with all staff being very helpful and polite.

They also over a FAQs on their website but is not too extensive so you will probably still contact the staff if you have a query.

Does SportingBet Has A Mobile App?

Sporting Bet on your mobile phone

The bookmaker has done a good job in developing their mobile site and app. Like their website, it is a very simple and user-friendly platform. Everything is slick and simple, making it easy to navigate through the website flowingly.

At times, the text tends to get a bit cluttered but it is a minor issue in a well designed product. The clarity of the live streams on mobile is an example of how well designed the app is.

Overall the website is good combination of robust functionality and appealing aesthetic design. The app is available on both iOS and android.

In-Play Betting & Live Streaming

Their in-play section is simple and well laid out throughout, making it easy to use for all users. There is absolutely no graphic representation for the events going on which is a feature I particularly like on other bookmaker’s website.

There is a particular focus on in-play markets for tennis and football, resulting in a variety of options for in-play punters.

Sportingbet offer a solid live streaming service which compliments the in-play product nicely. Roughly, Sportingbet offer over 8,500 events per year on live streaming.

The Payment System At SportingBet

Sportingbet has a great selection of deposit and withdrawal methods for users to chose from, with all the traditional options available with some e-wallets included such as Click2Pay.

Deposit methods include: PayPal, Skrill, Visa, Maestro, Mastercard, Delta, Ukash, Neteller, laster, Paysafecard, Click2Pay and Bank Transfer.

Withdrawal methods include: Bank Transfer, Cheque, Neteller, Skrill, Visa, Mastercard, Visa Electron and Delta.

Specifically for Skrill and Neteller, you may not be applicable for certain promotions so make sure to read the terms thoroughly.

SportingBet’s Sign-Up Bonus

SportingBet bonuses

Sportingbet’s users can potentially claim up to £50 in free bets which is split into 3 bonuses. The first bonus is of £10 which you get once you deposit and place a bet of £10.

  • The second bonus is of £20 which you will get once you place 5 bets of £20.
  • The third bonus is also of £20 which you will receive once you place another 5 bets of £20.

It is not the most straightforward bet in the world, as it is actually very difficult to receive the full £50. Nevertheless, it is an attractive offer for more experienced punters.

Who Is Sportingbet Good For?

Due to it’s lack of particular strengths, being brutally honest would not recommend this bookmaker to anyone. Not saying this is a bad product but it lacks an unique selling point to sell itself to consumers. Why would anyone use this bookmaker?

It is average in most aspects, in what way does it make sense to chose this bookie over another one? Let alone any of the giants like WilliamHill or Bet365.

Alpha Sports Betting Rating: 3.0/5.0

After taking all of the above into account, the Alpha Sports Betting have given SportingBet a rating of 3/5.

An average rating for an average product. Although it does certain things well, it does not provide an unique reason to why consumers should user their product over their competitors.

Thanks for reading our review on SportingBet. For more reviews like this, feel free to press on our reviews tab up top and go through our bookmaker reviews.

Author photo


Adam is long time Manchester United fan but admits that he has a few international favourite teams which he looks forward to watching and betting on for international events like the World Cup


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