SkyBet originated from an acquisition Sky made back in July 2000, when Sky acquired Sports Internet Group which was a small online sports betting company.
This company was then rebranded to Sky Bet that we know today in 2002.
SkyBet then made further growth in 2006 when Sky made another acquisition when they bought 365 Media Group.
The companies that consolidated with Sky Bet as a result of this acquisition TotalBet and UK Betting. SkyBet still uses the former 365 Media Group websites as a form of advertisement today.
In 2015, Sky actually sold majority stake of its company to CVC Capital Partners for a whopping £800 million. Sky kept 20% stake in the company and secured a long-term license.
Sky Bet have remained a faceless bookmaker from day one and remained an online-only service.
In this SkyBet review, we see how they have utilized their digital resources that comes with their services and attracted endless customers.
SkyBet now has a loyal fanbase due to its subscribers to its television services.
Our SkyBet Review: A Look Inside
- Name: Sky Bet
- Website: www.skybet.com
- Bonuses: £10 Free Bet
- Minimum Deposit: £5
- Rating: 4.5/5.0
Sky Bet is the sports sector of Sky Betting & Gaming, which is based mainly in Leeds. The company has no retail booths, with all its operations taking place via its website, telephone, mobile apps and interaction television through Sky TV.
Although SkyBet is one of the few bookmakers who has focused on league football rather than horseracing, it has a varied product list.
SkyBet also offers online poker, online casino, online bingo, odds comparison service, fantasy football and even a football predictor game.
Sky Bet has become one of the giants in sports betting and this has been down to their outstanding marketing.
SkyBet have endless adverts promoting their promotional offers during commercial breaks on almost all sports events.
Everybody has heard of Sky Bet as the brand Sky has become synonymous with football and sports in general.
SkyBet’s Betting Markets
Sky Bet have a massive scope that covers a huge amount of different sport markets, so there is something of interest to everyone.
The sports markets that they offer are:
American Football, Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Formula One, Golf, Greyhound Racing , Handball, Horse Racing, Ice Hockey, MMA, Olympic Sports, Rugby league, Rugby Union, Snooker, Tennis, Volleyball, Winter Sports.
As you can see, the list of sports available is very extensive. If an event is being broadcasted on their television service, it will have markets available on Sky Bet.
They also have a section on their website which showcase popular competition that would be taking place at the time such as the Premier League. This is an example of how good Sky Bet’s navigation is.
Sky Bet are renowned for their competitive odds. They run alongside competitively amongst the frontrunners of the betting industry in terms of odds so definitely can be trusted to maximise your profits.
They boast to beat the average bookmaker by 5% in sports betting, and probably more in football.
A great feature Sky Bet have in terms of competitive odds is price boost, a feature where you may add a little extra value on just about anything.
SkyBet’s Customer Service
The customer support offered by SkyBet is a solid service, where they have a particularly good FAQ on the website. Other mediums they offer to answer your queries are live chat, telephone line and email.
My criticism of Sky Bet is that their responses on their services are rather robotic, there is a lack of conversation between support and customers. Also, don’t enjoy the fact their call service is not 24/7.
SkyBet’s Mobile App
Sky Bet’s user friendliness of both their website and their mobile app is second to none.
Both platforms are really clean and easy to navigate throughout the site. There does not seem to have a point of clutter. The bet slip on the SkyBet mobile platform has received particular praise on betting forums online.
The design of the app is truly second to none. It is available on both iOS and Android.
Sky Bet is a good option for those who enjoy In-Play Betting. Just like the rest of Sky Bet’s features, it is very simple and straightforward.
There is no exaggerated graphics or anything of the sort, you are given the list of markets, events and odds and that is pretty much it.
There variety of markets and value of odds are both very competitive, enhancing the live betting experience. They also have a very good cash out feature.
The area that is lacking, which stops this feature from being one of the top ones in the industry, is live streaming. When considering Sky have a dominant TV service, it is hard to understand why this feature isn’t better than what it is.
SkyBet’s Payment System
The payment system at Sky Bet has a varied amount of options available to users, with a lot of funding and withdrawing options available. E-wallet options are also offered.
The methods available to both payments and available are Visa, Maestro, Mastercard, Neteller, Skrill, Paypal and Bank Transfer.
Currencies currently accepted by Sky Bet for deposits are British Pounds, Euros, Australian Dollars, Canadian Dollars, Hong Kong Dollars, Singapore Dollars and American Dollars.
Are There Any Hidden fees On SkyBet?
Sky Bet do not currently charges any fees for any transaction, although some past users have mentioned being charged by their bank so you will need to check with them.
SkyBet’s Sign Up Bonus
Sky Bet have a great sign up bonus. Normally, in this section I would write a step by step guide on how to apply for the sign bonus of the relevant bookmaker.
With Sky Bet, we will not need to do this. Reason being, is SkyBet deposit £10 into your account on sign up. This happens without even needing to deposit! No catch.
There is also a sign up bonus for the SkyBet Club which is free to join. In this club, you are offered a free £5 bet when placing £25 worth of qualifying bets on odds of 2.00 or higher.
You are applicable for this every week! But once you miss a week you will be dropped from the club.
Who Is SkyBet Good For?
Have been a football fanatic for as long as I remember, making SkyBet the obvious choice due its particular focus on the subject. Sky Bet have made football the focal point of their product, unlike majority of bookmakers who tend to go for horse racing.
Sky Bet’s sign up bonus makes them a great choice for anyone who is looking to get a taste of the sports betting experience.
SkyBet’s Rating On Alpha Sports Betting: 4.5/5.0
With everything considered, the Alpha Sports Betting team have decided to give Sky Bet a rating of first-class rating of 4.5/5.0
Sky Bet have provided a dream platform for football lovers, and even providing extensive coverage on other mainstream sports.
Their extensive range of markets, competitive odds, generous sign-up bonus and user-friendly navigation makes it the perfect starting point for any sports fan.
Overall, Sky Bet is a fantastic platform and a personal favourite for when I am using sportsbook. I strongly recommend Sky Bet to any fellow football fanatics.
SkyBet Review Final Rating
- Sign-up Bonuses Offered
- Betting Markets Available
- Customer Service
- Mobile App
- Withdrawal/Payment System