Top 6 African Bookmakers

14 min to read

Sports betting is a budding phenomenon in Africa. Many licensed bookies are offering exciting markets on a variety of sporting events, from football to horse racing to cricket.

But if you want to make reliable profits, you need to identify the sportsbooks that give you the best chance to thrive as a bettor. Our aim here is to identify the top 6 African bookmakers for punters who see betting as a potential way to earn income.

We want to help you bet responsibly and turn sports betting into an activity that is both fun and lucrative.

But, here’s the kicker:

When picking the best sportsbooks, you need to consider a variety of factors, such as licensing, banking methods, markets offered, bonuses, and the quality of their features like in-play betting.

Our selection of bookmakers follows these criteriums:

  • Reputation
  • Banking methods, limits, and liquidity
  • Customer care
  • Range of betting markets
  • Bonuses and special features such as free promotions, in-play betting, and mobile apps

Picking the right bookies is a good first step, but if you want to outwit the bookies and turn sports betting into a reliable source of income, you need to learn about both the betting fundamentals and strategies.

After going over the best bookies for you to opt for, we will tackle the strategies you should learn about, how they will help you, and why it is a good idea to keep them in mind when choosing the sportsbooks you want to use.

top 6 african bookmakers

Top African Bookmakers

Sports betting is a booming industry across Africa, punters are betting on football, horse racing, cricket, and a large volume of stakes are placed on both national sporting events and European leagues.

Moreover, many international sportsbooks are now offering lines on tournaments in Africa, placing the budding continent at the front of the sports betting industry.

Let’s take a look at the Bookies #teamalpha has chosen,

NairaBet

  • Reputation

It is Nigeria’s oldest and most established sportsbooks, boasting a stellar reputation among locals.

NairaBet was founded by a Nigerian politician and philanthropist – Akin Alabi is a well-known businessman responsible for launching motivational seminars and helping young people to set up their own businesses.

  • Customer care

NairaBet offers an extensive range of its customer Service options which are accessible 24/7 all year round. Apart from traditional means of customer support, it also has an active Social Media presence via Facebook and Twitter.

  • Banking methods, limits, and liquidity

The only country that is allowed at NairaBet is Nigeria and the local currency – Naira. NairaBet accepts payment by cards, mainly Visa, Naira MasterCard, and Verve as long as they are powered by Interswitch.

People can also make withdrawals and deposits through ATM, and issue bank deposits.

  • Betting Markets 

NairaBet has odds for all major sports and leagues, particularly football.

It also covers most internationally popular leagues in football, baseball and tennis. Players can bet on traditional markets, but they can also place stakes on matches live through their live-betting platform.

Virtual games are available for football, basketball, tennis, horse and dog racing. But we only suggest betting on virtual games if you are still learning the ropes, or if you just want to play recreationally.

  • Bonuses and special features

It doesn’t have a mobile application, but you can access the bookmaker via a mobile-friendly website that has been optimised for all devices, including iPads. Instead of one sign-up bonus, NairaBet has 5 different promotions one can use once they start betting.

If you’re a little hazy on how to place stakes using Nigeria’s Naira legally, this guide will help you place deposits and withdrawals in a safe and legal way.

top 6 african boomakers

Bet9ja

  • Reputation

This African bookmaker was established in 2013 and has since grown to become one of the most prominent bookmakers in Nigeria.

Bet9ja has also traditional brick-and-mortar shops, so you can physically place bets or open one of the shops yourself, and become an agent.

  • Customer care

Bet9ja offers an extensive range of its Customer Service options which are accessible through the day. Apart from traditional means of customer support, it has an active Social Media presence via Facebook and Twitter.

If you’re based in Nigeria, you can contact them via Live Chat.

  • Banking methods, limits, and liquidity

The only country that is allowed at Bet9ja is Nigeria and the local currency – Naira.

Bet9ja accepts payment by cards, mainly Visa, Naira MasterCard, and Verve as long as they are powered by Interswitch. People can also make withdrawals and deposits through ATM, and issue bank deposits.

  • Betting

Although Bet9ja covers all major sporting events around the world, it mainly targets soccer and tennis sporting events. Since soccer is Bet9ja’s biggest market, it also provides lines on Soccer Specials, such as the Confederations Cup.

Its range of different markets and lines, from goalscorer, totals betting, and handicaps, definitely distinguish it. Unfortunately, it doesn’t offer horse or dog racing bets, which is a bit of a disappointment.

This could be because, in Africa, bets on horse races are taxed. Like NairaBet, Bet9ja offers a reliable live betting platform.

  • Bonuses and special features

Like NairaBet, it doesn’t have a mobile application, but you can access the bookmaker via a mobile-friendly website that has been optimised for all devices, including iPads.

Bet9ja has a fantastic welcome bonus, crediting your accounts with 100% of your deposit up to a maximum of 100,000 Nairas.

So, if you deposit ₦4000, you will get a bonus of ₦4000. But, if you deposit more than ₦100,000 you will still get a bonus of ₦100,000.

top 6 african bookmakers

Sportpesa

  • Reputation

Sportpesa is one of the bookmaking giants in East Africa, with a very strong presence in Kenya and over 1 million registered users.

This bookie, which only started operations in 2014, now sponsors a long list of sporting events across the region, including the Kenya Premier league to a tune of KSh360 million ($3.5 million).

It enjoys partnerships with leading banks, telcos, radio stations and media houses in Kenya. Players in the UK may have been made aware of this brand through sponsor deals involving the likes of Hull City and Everton

  • Customer care

They have a live chat operator, and they can also be contacted via more traditional means, including email, social media platforms, and phone. Alternatively, you can take a look at the frequently asked questions which are comprehensive and straightforward.

  • Banking methods, limits, and liquidity

Players in the UK will find that they have most of the funding options that they will need.

The list could be wider, but you can use Visa, Skrill, and Neteller, which is a good start. Reports estimate Sportpesa’s revenues at over Ksh 4.2 billion, which means this bookie can actually pay winners instead of restricting them.

  • Betting Markets

Sportpesa has both the staple popular events such as football leagues and other tournaments plus some really obscure niche sports.

Its selection of markets is arguably the best on this list. They also have markets on horse racing. Moreover, they have lines on politics/entertainment markets.

SportPesa still isn’t big enough to appear on the odds comparison sites, but with fantastic odds and high limits, it is definitely heading in a positive direction.

  • Bonuses and special features

This African sportsbook doesn’t have sign up bonuses or offers, choosing instead to focus on competitive odds and very low commission rates. Sportpesa has a good mobile app and a fully functional live betting platform.

Supabets

  • Reputation

Widely regarded as one of the most influential online gambling companies in Africa, this bookie has focused a lot of its resources on sports betting and local markets over other forms of betting like casinos and virtual games.

It is currently regarded as the best bookie in Ghana.

  • Customer care

Customer support is only available in English and it doesn’t have a live chat option. Players can contact them via telephone, email, or through their social media platforms.

  • Banking methods, limits, and liquidity

Supabets go to great lengths to make sure that punters are able to deposit using a convenient solution. They don’t charge a commission for deposits and withdrawals and take security and proper handling of personal information very seriously.

They don’t charge a commission for deposits and withdrawals and take security and proper handling of personal information very seriously.

Punters can use all usual popular credit cards and electronic wallets, and African Punters have an array of options to deposit or withdraw. Some choices worth mentioning are Stanbic Ibtc bank, Supabets prepaid, Easypay, and Supabets one time.

Some choices worth mentioning are Stanbic Ibtc bank, Supabets prepaid, Easypay, and Supabets one time.

  • Betting Markets 

This sportsbook is a fine option for African punters who want to bet on local markets and most international leagues. It is clear that this bookie’s aim is to provide lines both on events within Africa and Europe, building a bridge between the two and for this reason that it finds a spot on our top 6 African bookmakers.

It is clear that this bookie’s aim is to provide lines both on events within Africa and Europe, building a bridge between the two and for this reason that it finds a spot on our top 6 African bookmakers.

It is clear that this bookie’s aim is to provide lines both on events within Africa and Europe, building a bridge between the two and for this reason that it finds a spot on our top 6 African bookmakers.

  • Bonuses and special features

Like Sportpesa, this sportsbook doesn’t have sign up bonuses or offers. They, however, have some promotions on offer, but these are exclusive to punters who already have an account and a standing record with this bookie.

top 6 african bookmakers

International Bookmakers that operate in Africa

Bet365

  • Reputation

The largest bookmaker in the world is a family business owned by the Coates family of Stoke-on-Trent. Bet365 lives up to its enormous popularity and global presence – it has top notch features, a stellar service, and the largest range of high value betting markets out there.

  • Customer care

Bet365’s customer service can be reached any day, anytime.They support a range of languages and can be contacted via live chat, email, facebook platforms, or phone.

  • Banking methods, limits, and liquidity

Bet365 offers one of the widest possible variety of deposit and withdrawal methods ranging from the normal Visa, MasterCard and Maestro Credit and debit cards, Cheques, Bank Transfers to more exotic digital wallets such as Qiwi etc.

Thanks to their vast resources, Bet365 can handle winners – and punters need not fear being restricted for big wins. Also, Bet365 is known for having the lowest pay-out time frame out there, so withdrawing money is easy and fast.

Also, Bet365 is known for having the lowest pay-out time frame out there, so withdrawing money is easy and fast.

  • Betting

Bet365 has markets on any sport you can think of, including African tournaments and events. Its odds are amongst the best globally, and its presence in every odds comparison list is a testament to the value it offers.

  • Bonuses and special features

Bet365 has one of the best mobile apps out there, a fully-equipped live betting platform, and arguably the best sign up bonus amongst bookmakers worldwide, giving 100% of the first deposited amount up to a maximum cap of £200.

Despite originating in the UK, their bonus is available to anyone who signs up. Check out how to get their promotion here! 

top 6 african bookmakers

BetFair

  • Reputation

Betfair Sports Betting is one of the largest online sports betting exchange in the world and it was also one of the first online betting platforms to be established in 2000.

Because it operates its own licensed betting exchange, Betfair’s odds have no margins built into them. This means they will offer the best odds possible.

  • Customer Care

Betfair has a 24/7 customer support service manned by English speaking Betfair brokers and customer care representatives with local numbers for the UK, Ireland and Australian markets.

Betfair customer service can also be reached via twitter, Facebook, email in addition to the phone.

  • Banking methods, limits, and liquidity

Betfair supports a wide range of payment options which can be used for depositing and withdrawing money from your Betfair account.

Instead of building margins onto their odds, Betfair instead requires you to pay a commission on earnings – an alternative that we find is fairer to commission rates on odds.

  • Betting

When it comes to the range of different markets, BetFair is on the same level as Bet365. Its in-play platform does not have as many features, but it still is arguably one of the best out there.

  • Bonuses and Special Features

BetFair currently offers a bonus of €40 for your first bet of €20. You can use these bonus funds of €40 for placing 4 bets of €10 each. This sign-up bonus is accessible to everyone who registers for an account with Betfair and then places a bet worth €20.

This sign-up bonus is accessible to everyone who registers for an account with Betfair and then places a bet worth €20.

top 6 african bookmakers

Things To Keep In Mind Before Choosing A Sportsbook

  • Learn about the fundamentals of betting

Getting a wager right and outwitting a bookie is exhilarating and fun, but it is not just about luck.

If you want to earn consistent wins, you need to learn how to find value, and opportunities for arbitrage betting .

Take a look at our article on live betting  to see when you should opt for it, and when you should instead stick to traditional markets.

If you want to be able to make profits on events where the winner seems obvious and the lines are short, learning about handicap betting is key.

  • Keep in mind strategies that will help to ensure you don’t get restricted

Discover how to stay under the radar from the watchful eye of bookies. We have selected sportsbooks that don’t tend to restrict players who are successful, this will help you to at least apply some basic precautions.

  • Use multiple bookies

Don’t just use one bookie. Having more than one sportsbook accessible will allow you to compare odds, features, and marketing opportunities.

Moreover, while one bookmaker may be great at one thing, like in-play betting, another bookie may be better for lines on a specific tournament.

top 6 african bookmakers

A new era: History of Betting in Africa

All forms of betting were largely restricted to South Africa until very recently.

In fact, in 1965 the government passed the Gambling Act, effectively banning all forms of modern gambling. The only sporting activity people have always been allowed to bet on is horse racing, but could only do so during the races.

The ban gave rise to scores of illegal casinos. Illegal land-based casinos flocked to bantustans – also called homelands – which were largely unmonitored by authorities.

In 1995, a study put the number of illegal casinos to around 2000. Thankfully, it was around this time things reached a stage where a study in 1995 estimated the presence of close to 2000 illegal casinos in the country.

The 1990s brought about a lot of changes to South Africa – it signaled the end of the apartheid era and the declaration of official, all-inclusive elections. Under the stewardship of Nelson Mandela, a new democratic government was sworn in 1994, and this new government lifted the ban on all forms of gambling.

Under the stewardship of Nelson Mandela, a new democratic government was sworn in 1994, and this new government lifted the ban on all forms of gambling.

Legality of Sports Betting in Africa

After the new Constitution was adopted, the country was split into 9 provinces.

Each of these 9 provinces now has its own regulatory body.

All bookmakers and sports betting/casino operators must obtain licenses from the board in their respective regions, but players have the freedom to choose a bookmaker regardless of the region they are based in.

The South African government does not tax winnings on wagers placed on sports events.

However, as mentioned previously, the laws are slightly stricter for horse racing betting, and if punters win any money betting on horses, they have to pay 6% of it as a tax.

A final tip: 

We hope this comprehensive guide gave you the information you needed to choose the top African bookies for you and make reliable wagers.

Many entrepreneurs and foreign companies are pocketing millions thanks to the gambling boom in Africa.

The aim of this article is to help you turn betting from a recreational activity that drains your pockets to a practice that will actually help you earn cash and build a solid revenue stream.

We’re here to make sure you can equip yourself with the right tools to become the best punter out there!

So, suit up, pick the sportsbooks that are best for you from our list of the top 6 African Bookmakers, and good luck punting!

 

Be the winner you were always meant to be.

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